Our Idea

With bare feeling the texture of the earth we are looking for the way of electronics.

The direction of our lives follows the forward movement of time. This is a limitation we must embrace.

I propose to rethink our approach to 'life' and 'work, as I believe both of these to be inseparable, and apply this new thinking to our electronics company. I would like to provide an environment for the realization of the value of the individual.

To work, mentally and physically, to be creative and engaged in work is a necessity and a right.
It is also important that these actions be self-determined; that the individual directs their own conduct freely.

In order to know where we are going, we have to know where we are coming from.

Presently, corporate control of society requires the subordination of the will in an environment that is often demeaning and uselessly competitive. I believe that a better contribution to society can be made through the liberation of the workplace,

allowing positive and healthy progression and association.
The challenge remainds on how to actualize this within a corporate-structured economy.

This is an electronics company, but that is not our main reason for working toghther.

Our true purpose is to understand our lives and to serve as a place for individual expression

August 1986 Representative of Hokosha Katsuhiro Imanishi